Meet the teamMulti-disciplinary Growth Specialists

The People Behind Nova Tech.

Great digital work starts with great people.

Our team brings together strategists, marketers, creatives, developers, and technology specialists who share one goal: helping businesses grow smarter in a rapidly changing digital world.

We combine experience, creativity, data, and AI to turn ideas into strategies, campaigns, brands, and digital experiences that move businesses forward.

Different expertise. One team. One goal: Your growth.

Meet Our People About Nova Tech

Leadership“

We treat every client budget like it's our own. Our job is simple — turn your marketing spend into customers you can count.

Aqsa UmarFounder & CEO, Nova Tech

Aqsa Umar founded Nova Tech to give businesses honest, results-driven digital marketing — measured by growth, not activity. She sets the agency's strategy and personally oversees how every client plan is built.

She led Nova Tech's shift to AI-driven delivery, bringing AI into research, creative, content and customer experience so clients get faster execution and sharper results.

Our people

Different Expertise. One Team.

Tap anyone to learn what they do, what they're great at and what they teach at Nova Tech Academy.

The Amazon & Brand Architect

Daim Haroon

E-Commerce & Brand Strategist

Daim Haroon operates at the exact intersection of performance marketing and premium brand design. With a perfect 100% project completion rate across 45+ global launches, he specializes in taking raw product concepts and turning them into category-leading brands across Amazon and Shopify.

From scaling single storefronts past $63K+ in sales (2,100+ units sold) to structuring US/UK corporate entities for international founders, Daim builds every layer of the e-commerce engine—from high-converting Premium A+ Content to high-ROAS Meta Ad campaigns.

As an instructor and advisor, Daim cuts out theoretical clutter to teach the exact, battlefield-tested frameworks he uses for paying clients daily.

CORE EXPERTISE:

Amazon Seller Central & FBA • Product Research & Validation • Premium A+ & Listing Design • Brand Identity • Meta Ads Performance

Digital Marketing Lead

Huma Ashraf

Digital Marketing Lead

5+ Years Experience | 4 Core Channels | 100% Practical, Outcome-Driven Execution

Huma Ashraf operates at the balance of creative storytelling and hard analytics. With over 5 years of digital marketing experience, she builds integrated, multi-channel campaigns that convert passive audiences into active, loyal customers across SEO, content ecosystems, social media, and performance analytics.

Her philosophy centers on real-world impact: data-backed strategies, content that speaks authentically to human intent, and clear reporting metrics that explain actual business value. Whether directing client growth plans or leading project-based learning, Huma cuts out unnecessary marketing noise to focus on what actually moves the needle—leaving clients and students with actionable frameworks, clear ROI, and measurable results.

CORE EXPERTISE:

SEO & Search Intent • Content Strategy • Social Media Marketing • Performance Analytics • Campaign Strategy • Brand Growth

Performance Marketing Lead

Umer Daraz

Performance Marketing Lead

8+ Years Experience | 3 Core Ad Platforms | Live Keynotes & Workshops

Umer Daraz has spent over 8 years engineering high-ROI ad campaigns that pay for themselves. Specializing in Google Ads, Meta (Facebook & Instagram) advertising, and Amazon PPC, Umer builds scalable customer acquisition funnels that turn paid traffic into bottom-line revenue.

His philosophy centers on total capital efficiency: treating every client budget with the same care, scrutiny, and accountability as if it were his own investment. Beyond directing performance strategy for brands of all sizes, Umer regularly leads industry workshops and live training events—sharing battlefield-tested paid acquisition playbooks with founders and growth teams.

CORE EXPERTISE:

Google Search & Shopping Ads • Meta Ads (FB & IG) • Amazon PPC Optimization • Multi-Channel Growth • Conversion Tracking & Analytics • Paid Media Strategy

Lead Software Developer

Shaheryar Farooq

Lead Software Developer

Shaheryar Farooq engineers scalable digital platforms, complex web applications, and high-converting e-commerce experiences. As Lead Software Developer, he specializes in building robust backend architectures using ASP.NET Core and C#, alongside custom WordPress solutions and enterprise-grade Shopify storefronts.

His philosophy centers on engineering discipline: writing clean, maintainable code, building secure Web APIs, and staying ahead of modern tech stacks to keep client platforms fast, reliable, and secure. Whether architecting custom SaaS applications or optimizing high-traffic e-commerce ecosystems, Shaheryar bridges complex technical engineering with real business requirements—delivering digital platforms built to perform under pressure.

CORE EXPERTISE:

ASP.NET Core & C# • Custom Web API Development • Enterprise Shopify Stores • Custom WordPress Engineering • E-Commerce Architecture • Scalable Systems

Life at Nova Tech

How We Work Together

AI-First, Human-Led

We use AI to move faster and think bigger — and people to make the judgement calls.

Always Learning

Our specialists teach at Nova Tech Academy, so we stay sharp on what works right now.

Own the Outcome

We measure ourselves by your leads, sales and growth — not by hours or activity.

One Team, One Goal

Marketing, design, development and AI working together on every client.

CAREERS

Want to Build What's Next With Us?

We're always looking for curious marketers, designers, developers and AI builders. Open roles: [Open roles]

View Open Roles Send Your CV