Tracking & Account Setup
If you can't measure it, you can't scale it. We fix tracking before we spend a rupee.
- GA4, Google tag and Meta pixel setup
- Conversions API and offline conversions
- Account structure and naming
- Call and WhatsApp click tracking
Service 03 of 09 · Paid Ads
Paid Ads That Pay for Themselves — Tracked to the Rupee.
Precision-engineered Google, Meta, TikTok, LinkedIn, and YouTube campaigns focused on CPL and ROAS. We establish bulletproof tracking first, then aggressively scale profitable channels.
What's covered
Google Search AdsGoogle Shopping & Performance MaxMeta (Facebook & Instagram) AdsTikTok AdsLinkedIn AdsYouTube AdsRetargeting & RemarketingLanding Pages & Conversion Tracking
Free auditReply within 2 business hoursNo lock-in contracts
What's includedYour custom Paid Ads plan
- Free ad account audit
- Competitor ad research
- Conversion tracking (GA4, pixels, CAPI)
- Google Search campaigns
- Performance Max & Shopping
- Meta (Facebook & Instagram) ads
- TikTok ads
- LinkedIn & YouTube ads (as needed)
- AI-assisted ad copy & creative testing
- Audience & retargeting setup
- Weekly bid & budget optimisation
- Negative keyword management
- Landing page recommendations
- Monthly report + strategy meeting
Your priceCustom quote
Get My Custom Paid Ads QuoteScope, deliverables & timelines confirmed in your proposal.
What we actually do
What We Actually Do for Your Paid Ads
PPC & Paid Ads Management involves many tasks running in parallel. Here's a plain-English breakdown of each area, so you know exactly what your investment goes toward.
Google Ads Management
Show up at the exact moment people search for what you sell.
- Search, Performance Max and Shopping
- Keyword and negative keyword strategy
- Ad extensions and asset optimisation
- Smart bidding and budget pacing
Meta & TikTok Ads
Reach the right people before they even start searching — and bring them back when they do.
- Audience research and lookalikes
- Lead forms and WhatsApp campaigns
- Catalogue and dynamic product ads
- Creative rotation to beat ad fatigue
Creative & Copy Testing
Most ad results come down to creative. We test systematically to find what converts.
- AI-assisted copy variations
- Static, carousel and video creatives
- Hook and offer testing
- Winning-creative playbook
Retargeting & Funnels
Most visitors don’t convert on day one. Retargeting brings them back when they’re ready.
- Website and video retargeting
- Abandoned-cart campaigns
- Landing page conversion fixes
- Lead quality filtering
Reporting & Scaling
Clear numbers every month — and a plan for where to put the next rupee.
- Cost per lead and ROAS by campaign
- Weekly optimisation log
- Budget scaling recommendations
- Monthly strategy meeting
Our approach
How Our Paid Ads Process Works
We follow the same proven process for every client. What changes is the depth and scale of the work — based on your goals.
1
Free Ad Account AuditWeek 1
We review your accounts, tracking, spend and competitors to find wasted budget and quick wins.
2
Goals, Budget & KPI PlanningWeek 1
We agree target cost per lead, ROAS and the budget split across platforms.
3
Tracking & Account SetupWeek 1–2
Pixels, conversions API, GA4 and account structure — set up properly before launch.
4
Creative & Copy ProductionWeek 2
Our studio produces ad creatives and AI-assisted copy variations for testing.
5
Campaign LaunchWeek 2–3
Campaigns go live with clear testing plans and daily monitoring through the learning phase.
6
Weekly OptimisationOngoing
Bids, budgets, audiences, keywords and creatives tuned every week.
7
Monthly Reporting & ScalingEnd of each month
A clear report and a meeting to decide what to scale next.
Real results
What Clients Have Achieved
Numbers matter more than promises. Here are results from clients across Pakistan and internationally.
Real Estate · IslamabadSAMPLE
1,240 Qualified Buyer Leads in 90 Days
A new residential launch needed serious buyers, not tyre-kickers. Google Search plus Meta lead forms with qualification questions delivered.
3.4×ROAS
1,240Qualified leads
90dTimeframe
E-commerce · KarachiSAMPLE
Cost per Purchase Cut by 46%
A home-décor store was scaling spend but not profit. We rebuilt tracking, catalogue ads and creative testing.
-46%Cost per purchase
2.7×Revenue
4moTimeframe
Healthcare · LahoreSAMPLE
Booked Appointments Up 2.8×
A clinic chain relied on walk-ins. Local search ads and WhatsApp click campaigns filled the calendar.
2.8×Appointments
38%Lower CPL
3moTimeframe
What Our Clients Say
★★★★★SAMPLE
“We had spent a fortune on ads with nothing to show. Nova Tech fixed our tracking first — now every rupee is accounted for.”
Kamran AzizDirector, Real Estate, Islamabad
★★★★★SAMPLE
“Same budget, almost double the sales. Their creative testing is on another level.”
Mariam QureshiFounder, Home Décor Brand, Karachi
★★★★★SAMPLE
“Honest reporting. When something didn’t work they told us straight away and fixed it.”
Dr. Salman TariqClinic Owner, Lahore
Why Nova Tech
Why Businesses Choose Nova Tech for Paid Ads
There are a lot of agencies in Pakistan. Here's what makes working with Nova Tech different in practice — not just in a sales pitch.
Ethical, Platform-Compliant Methods
We follow Google, Meta and Amazon guidelines strictly. No shortcuts that put your business at risk — results built to last.
Full Transparency
A clear monthly report and strategy call. If something works we show you the numbers; if it needs adjusting we tell you exactly why.
Pakistan & Global Clients Welcome
Whether you're a Lahore business targeting local customers or a Pakistani founder selling to the UK, US or Gulf — we've done both.
Professional Tools Included
We use Google Ads, Meta Ads Manager, TikTok Ads Manager, GA4, Google Tag Manager and Looker Studio on every project — no separate subscriptions for you to pay.
Registered, Accountable Agency
Nova Tech is a real company with an in-house team, not a freelancer with a shared account.
AI Built Into Every Plan
As Pakistan's first AI-driven marketing agency, AI speeds up research, creative and delivery in every plan — not as an expensive add-on.
Common questions
Paid Ads — Frequently Asked Questions
Real questions we get before clients sign up. If yours isn't here, ask us directly.
We don't publish fixed prices because no two businesses need the same thing. Share your goals and we'll send a custom quote within 24 hours — after a free audit — so you only pay for what moves your business forward.
No. Ad spend is paid directly by you to Google, Meta or TikTok, so you keep full control and visibility. Our custom quote covers management, creative and optimisation.
It depends on how your customers buy. Search intent favours Google; visual products and impulse buys often do better on Meta and TikTok. Your free audit includes a platform recommendation.
Most campaigns generate leads within the first 1–3 weeks. Platforms need a learning phase, so we judge performance on data, not day one.
No. There's no lock-in period. Most clients stay because the results keep improving, not because a contract says so.
Yes. Alongside clients across Pakistan we work with brands in the UAE, Saudi Arabia, the UK and the US, and our team is used to working across time zones.
Your custom quote is on its way!
A Nova Tech Paid Ads specialist will contact you within 2 business hours to book your free audit.
Before you sign up
Terms and Conditions
Please read these before getting started. They keep the working relationship clear and productive for both sides.
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Disclaimer
Nova Tech manages paid campaigns using proven, platform-compliant strategies. Advertising results depend on your budget, offer, landing page, market competition and platform algorithm changes, so specific returns cannot be guaranteed. Ad platforms may approve, restrict or disapprove ads at their own discretion.
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